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The future of retail: A data perspective
Looking at headlines in recent times, on the surface the retail industry is struggling: store closures, high-profile buyouts, job losses and the worst Christmas for 10 years. 2019 was a tough year for UK retail but there is a ray of hope for the high street. Looking beyond the dramatic headlines, it is clear the industry is evolving thanks to retail technology. Mobile and ecommerce channels are maturing and driving growth as the old channels decline and the in-store experience is being re-defined to better fit customer expectations.