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Data Clarity Delivers Whilst COP28 UAE Negotiates for the Future of the Planet

12th December 2023


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Breaking News Alert.

Whilst the world continues to be engaged in the discussions about the pathway to net-zero, Data Clarity takes immediate action by delivering significant emission reductions, fuel savings, and increased Revenue Per Passenger to its esteemed airline clients already committed to achieving net-zero emissions in the airline industry by 2050. This becomes increasingly crucial as the airline industry currently contributes to 2% of global CO2 emissions.

Our ClarityIFR (In-flight Retail) solution brings forth immediate benefits to a single airline, including:

  • A £29.5 million reduction in inventory.
  • A £22 million increase in in-flight sales per year.
  • £11 million in fuel savings per year.
  • A 12,500-tonne reduction in CO2 emissions annually.
  • A £1 million saving in CO2 offsets.

You might be wondering: How is this achieved?

ClarityIFR employs its AI-enabled hyper-personalised Dynamic Bar solution to ensure that our airline clients only carry what their passengers will buy. We champion the widespread adoption of our “Load Less, Sell More” strategy to significantly reduce unsold inventory, leading to an over 30% increase in in-flight retail conversion rates.

While the Single European Sky Initiative, proposed in 2004 by the European Commission, grapples with emissions reduction, Data Clarity ensures immediate, worldwide benefits for all its airline clients.

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