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A Look Inside WTCE 2025: How Data is Transforming Inflight Retail

16th April 2025


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We’ve just wrapped up an incredible few days at the World Travel Catering and Onboard Services Expo (WTCE) in Hamburg—and what a whirlwind it was! From catching up with familiar faces to sparking new conversations with industry leaders from around the world, this year’s event was truly something special.

One of the highlights? Welcoming the team from Aviation Business News to our stand for a chat with our Chief Revenue Officer, Paul Bilham. In this exclusive interview, Paul dives into how airlines can unlock the power of customer data to elevate the entire inflight retail experience—making it smarter, more efficient, and more personal for passengers and crew alike.

At Data Clarity, we work closely with airlines and their catering partners to deliver end-to-end inflight systems that enhance the retail journey—from improving passenger satisfaction to empowering crew and streamlining back-end operations.

Watch the full conversation below.

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